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How to Integrate Woo Commerce with a WordPress Theme

WooCommerce is an extension (a plug-in) of WordPress. WooCommerce is an excellent e-commerce plugin, allowing you to easily create a complete store under WordPress and that does not suffer comparison with its competitors.

Originally, WordPress was not designed to create eCommerce sites. As the name suggests, WordPress is primarily used to design and manage content and information sites.

But things have changed. There are today dozens of extensions that can turn a WordPress site into a professional e-commerce store with Support.

The best known and probably the most complete is WooCommerce. Today, we will guide you to Integrate Woo Commerce with a WordPress Theme completely.

Before you even install WooCommerce, you must already install WordPress. It’s quite logical. This involves choosing accommodation for your WordPress site, defining a domain name, etc.

WordPress, a reference editor worldwide:

WordPress is the world’s leading CMS (Content Management System), with more than a quarter of the world’s websites using it and nearly a billion downloads.

Launched in 2003, WordPress makes it possible to create very advanced websites in terms of personalization without needing much programming knowledge.

There are three possible ways to integrate WooCommerce with a theme. So, let’s Integrate Woo Commerce with a WordPress Theme following those steps:

  • Using woo commerce content. How to import your content on WordPress?

Among three of the steps to Integrate Woo Commerce with a WordPress Theme, this is the step you can follow. A redesign of the site, a transfer of content from a platform other than WordPress: there are many reasons that can push you to use the import of content. Do you have articles, pages, and media to upload to a WordPress installation? We will see what solutions can be put in place to export and import all your content.

Import content from WordPress Use the export and import modules

Migrating content from an existing WordPress is relatively easy thanks to the already integrated tools: The full migration article from to details the procedure step by step.

The WP-Cli solution

If you do not know WP-Cli, it’s an extremely useful tool for managing your WordPress installations by command line. The export function of this tool is complete. Just like the manual export through the back office, the export command sorts the generated content according to our criteria and creates an XML file in WXR format (WordPress extended RSS).

The import function also takes over the traditional manual import offered in the back office. These two functions are therefore in all respects comparable to the default manual features of the back office except that WP-Cli will save you valuable time if you are not resistant to the use of the command line.

Import non-WordPress content

It’s from there that it starts to get complicated: when the content does not come from WordPress and is not standard. Imagine two people who do not speak the same mother tongue: communication can be done naturally but can also be a real obstacle course.

Use the importer

The import part of the back office offers other modules than that of WordPress. There are the most famous blog modules such as Blogger or Tumblr or more generic import like the one based on an RSS feed. This kind of import will obviously be slightly less complete than the WordPress import but quite valid.

Use a plugin

Know that there are a lot of plugins to import / export data, more or less complete. If you want to import content from another CMS or platform, I suggest you take a look at the content import page of the WordPress Codex which is very complete. This lists the most available export / import plugins and the necessary documentation for each platform.

Finally, if your exported content does not have dedicated plugins, here is a small selection of very complete plugins that will allow you to make advanced imports with XML and CSV file formats:

  • CSV Import for WordPress
  • JC Import
  • WP All Import

These plugins allow you to import an XML or CSV file (most common file formats). The principle is always the same: recover each element of your file to turn it into an article, page or type of content of your choice. All the properties of your element will be attached to a WordPress field: title, content, date of publication, author, image, format, and custom field: the possibilities are numerous. The combination of these properties is rather intuitive in these three plugins.

  • Take WP All Import.

This plugin is broken down into several extensions for WordPress: the main one being “Import Any XML or CSV File to WordPress”.

The recovery of all the properties of the products is done simply and the allocation to convert them into WooCommerce products, is done via a drag & drop: identification number of your product, color, size, price etc.

  • CSV Importer for WordPress
  • JC Importer

Use import intelligently

Importing WordPress content is a useful and convenient feature when you want to quickly import content from one place (eg from a local installation) to another, or you have no choice but to recover content from a platform other than WordPress. However, the import is not the magic bullet for everything and if you intend to transfer a WordPress installation to another, a complete migration of WordPress is then totally recommended. We can quite pass a plugin like Duplicator that will make your job easier.

Theme options, installation settings, and plugins, widgets, etc.: the migration in this case is necessary, besides passing through the classic import you will lose more time than anything else. Obviously all these solutions work when you have a file in the correct export format at the base. It is not uncommon for a site migration to fall on platforms that offer quite extravagant export file formats and incompatible with the WordPress platform, or no export possible: it still exists! In this case, it’s up to you to set up the right way to export the data in the right format.

  • Use the webhooks in WooCommerce (webhook)

Now. let’s look at the second step to Integrate Woo Commerce with a WordPress Theme here.

What are Webhooks?

A Webhook (or Web Hook) is basically an event notification sent to a URL of your choice. Users can configure them to cause events on one site to cause behavior on another site.

Webhooks are then very useful for integrating services run by third parties and other APIs (external programming interfaces).

How to understand and use the WordPress “Hook” system

In a word,” event” architecture is a technique that allows you to listen to the occurrence of an event and act accordingly either on the event in question or on another aspect. Your reaction, what you write, is how you can create the functionality you want, to extend the functionality of WordPress.

Here’s a very simple example, publishing a WordPress article is an example of an event (publish_post) that modifies a state.

This is the foundation of the scalability of WordPress, which makes it one of the richest CMS ecosystems, thriving with thousands of themes and plugins just as rich in features.

There is another fundamental reason why the use of brackets is so important. Using square brackets, you can extend and create on WordPress without modifying the source code of WordPress.

Hooks, Actions or Filters? What does it mean?

The brackets are essentially events that occur while running all the features of WordPress, themes, or plugins.

But why are they really called hooks?

Developers looking to extend or implement specific features can “hang on” to events as soon as they are triggered.

As WordPress goes through its execution phases, it checks to see if a plugin (or theme) has registered a function to execute at that time, if a function is found, they will be executed at this time.

The WordPress codex, as part of the WordPress API documentation, explains the brackets, Actions and Filters correctly,

The difference between Actions and Filters

Let’s start with the similarities before talking about the differences:  Actions and filters receive data across a number of parameters.

The actions and filters are also, most of the time able to do the same thing (if you take a look at the source code of WordPress, you will see that the functions that are implemented for the actions are only envelopes of filter functions).

There is, however, an essential difference between these two types of WordPress hooks. Filters are needed to return a value, actions do not do it. In essence, with a filter, the “hooked” function gets a specific value as a parameter, it does its job and then returns a modified version (or not) of this value. 

An action does not need to return a value. In more practical terms, with a Filter, you will usually work on the content, make your “changes”, and then return that content. For example, as we will see below the filters “title_save_pre” which is a filter on the title of an article, while the “content_save_pre” which is a filter on the content of an article.

  • Using template overrides

Using template overrides, we can Integrate Woo Commerce with a WordPress Theme as well.

What is a template?

In WordPress theme development, a template defines part of a web page generated by a WordPress theme.

Template structure & Overriding templates via a theme

WooCommerce template files contain the markup and template structure for frontend and HTML emails of your store.

When you open these files, you will notice they all contain hooks that allow you to add/move content without needing to edit template files themselves. This method protects against upgrade issues, as the template files can be left completely untouched.

Template Structure

WooCommerce template files contain the markup and template structure for frontend and HTML emails of your store. If some structural change in HTML is necessary, you should override a template.

When you open these files, you will notice they all contain hooks that allow you to add/move content without needing to edit template files themselves. This method protects against upgrade issues, as the template files can be left completely untouched.


WooCommerce is definitely a great tool to turn WordPress into a complete online store along with an agile ecommerce development company. The best thing about WooCommerce is that you do not need a thorough knowledge of programming to sell your products with. So, these were the steps to Integrate Woo Commerce with a WordPress Theme. If you need more help, you can comment or contact us.

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